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A newcomer's guide to Canada's media agency industry.

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Strategy ✱Investment ✱Planning ✱Buying ✱Programmatic ✱Social ✱Retail Media ✱Data & Analytics ✱Client Service ✱Strategy ✱Investment ✱Planning ✱Buying ✱Programmatic ✱Social ✱Retail Media ✱Data & Analytics ✱Client Service ✱

Media team at work

Feature · Inside Canada's media agency industry

Career paths

Planning, buying, programmatic, data and client service — and how to get in.

Industry orgs

The associations, media partners and measurement bodies that shape the market.

Get hired

Grad programs, certifications, events and the art of the follow-up.

Glossary

GRPs, CPMs, DSPs, AOR — decoded.

“How do I become a media buyer in Toronto?”

With thanks

Thank you to Postmedia for supporting this program.

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