Industry orgs
Know the players.
The associations, partners and standards bodies you'll hear about from day one.
Industry associations
- CMDC — Canadian Media Directors' Council ↗AgenciesNational leadership council for media agencies: advocacy, the Leadership Report, Media Summit, Cannes Young Lions and EmpowerHer.
- Institute of Communication Agencies (ICA) ↗AgenciesTraining, certification and agency community.
- Association of Canadian Advertisers (ACA) ↗AdvertisersThe voice of Canadian advertisers (the client side).
- Canadian Marketing Association (CMA) ↗MarketersCourses, events and the Chartered Marketer designation.
- IAB Canada ↗DigitalDigital advertising standards, research and certifications.
- A2C ↗QuébecQuébec's association of creative communications agencies.
Media partners
- ThinkTV ↗TelevisionResearch and resources on Canadian TV advertising.
- Radio Connects ↗AudioMarketing association for Canadian commercial radio.
- COMMB ↗Out-of-homeCanadian Out-of-Home Marketing and Measurement Bureau.
- News Media Canada ↗PublishingRepresents Canadian print and digital news publishers.
Measurement & standards
- Numeris ↗RatingsTV and radio audience measurement — the currency of broadcast buying.
- Vividata ↗AudiencesCanadian consumer and media audience research across print, digital and other platforms.
- Comscore ↗DigitalDigital audience measurement used by Canadian agencies.
- Ad Standards ↗Self-regulationCanadian Code of Advertising Standards and ad clearance.
- CRTC ↗RegulatorRegulates broadcasting and telecom in Canada.
Industry publications
- Media in Canada ↗MediaDaily news on Canadian media agencies, planning, buying and media partners.
- Strategy ↗MarketingCanada's marketing and advertising magazine: brands, agencies and the Agency of the Year awards.
- Campaign Canada ↗IndustryNews and analysis on Canadian advertising, media and agencies.
Get involved early. Events, awards and associations connect you with the people who will shape your career.
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CMDC Board Member